Reach DTC Operators With Video Outreach
Outvid watches what changed in each brand's business and sends a video about it, while the timing still matters.
Built for the modern sales stack
What lands
What a prospect in E-commerce opens
The prospect and the opening line come from E-commerce.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Natalie
Hey Natalie, I looked at Glow Co's Shopify store and noticed you're sitting on 4.8 stars across...
Click to watch your personalized video →
The E-commerce problem
Challenges in E-commerce outreach
DTC Founders Are Drowning in Agency and Tool Pitches
E-commerce Metrics Change Weekly, Making Timing Critical
Agency Differentiation Is Nearly Impossible in Text
Brand-Specific Video Outreach That Shows You Did Your Homework
Outvid creates an AI clone of your best sales rep or agency founder and generates researched, personalized video messages for every DTC brand, marketplace seller, or e-commerce operator on your list — referencing their Shopify store, ad spend level, fulfillment model, or growth trajectory.
Brand-Level Personalization
Reference each prospect's product category, estimated monthly GMV, advertising platform, review ratings, or recent DTC news — making every video feel like it was crafted specifically for that brand's situation.
Agency Personality and Case Studies at Scale
Train an AI clone of your agency founder or head of growth. Their energy, personality, and storytelling style — the traits that win retainers in face-to-face meetings — now scale to hundreds of researched, personalized outreach videos per month.
Platform-Specific Messaging
Build separate script templates for Shopify merchants, Amazon sellers, Walmart marketplace operators, and D2C brands on headless platforms. Each audience gets messaging aligned with their specific growth levers.
Example hooks
Example video hooks for E-commerce
Outvid drafts a fresh opener per prospect from what its research turns up.
Growth agency reaching a Shopify DTC brand in the beauty vertical
“Hey Natalie — I looked at Glow Co's Shopify store and noticed you're sitting on 4.8 stars across 3,000+ reviews but your email capture rate looks to be around 8% based on typical industry benchmarks. Most beauty brands at your stage are leaving significant LTV on the table there. I made you a 45-second video on the two changes that moved that number to 22% for a comparable brand.”
E-commerce SaaS platform reaching an Amazon seller scaling to wholesale
“Hi David — saw that your brand just hit Amazon's Choice badge in the outdoor gear category — congrats. Most sellers at your milestone start thinking about wholesale and off-Amazon channels. I recorded a short video on how three brands at your point made that transition without killing their Amazon rankings.”
3PL logistics provider targeting a DTC brand with fulfillment challenges
“Hey Jessica — based on your social media comments, it looks like shipping speed has been a pain point for your customers recently. I put together a 30-second video on how we get DTC brands in the supplements category from order to delivery in 2 days average — without the cost spike you'd expect.”
Setup
How to get started
From recording to live campaign in minutes.
Build Your E-commerce Prospect List With Brand Intelligence
Use tools like Similarweb, Jungle Scout, or SemRush to identify target brands by GMV tier, product category, and platform. The richer your brand intelligence data, the more specific and impactful your video personalization.
Record Your Agency Founder or Top Sales Rep
In e-commerce, personality and trust close deals. Choose the team member whose energy and track record resonate most with DTC founders. Their AI clone will carry that personality across every video.
Create Platform and Category-Specific Templates
Build script templates for each major segment: Shopify DTC, Amazon FBA, Walmart marketplace. Within each, create category variations for apparel, beauty, supplements, home goods, and electronics.
Send, Measure, and Iterate on Best-Performing Templates
Launch campaigns and track reply rate, call booking rate, and close rate by segment and template. Double down on the script angles and personalization approaches that convert best.
Where the video actually lands
In email it opens a page built for them. In chat it plays in the thread. Either way it carries the research behind it.
A GIF in the message. Clicking it opens their own page.
The video plays right in the thread.
Arrives as an attachment in the chat.
Lands in their DMs, ready to play.
What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.
Sample prospect data, shown for illustration.
Common questions
LinkedIn is often the most direct route to DTC founders and e-commerce directors. Tools like Hunter.io, Apollo, and Clay can surface verified email addresses. For larger DTC brands, LinkedIn Sales Navigator with job title filters (E-commerce Director, Head of Growth, DTC Founder) is effective.
30-45 seconds is optimal. DTC founders are time-poor and make quick decisions about what deserves their attention. A video that states a specific, relevant pain point in the first 10 seconds and promises a clear value in the next 20 earns the click-through to a booking link.
Absolutely — and it works extremely well. A personalized video from your account manager referencing a specific performance milestone or new service relevant to that brand's growth stage is far more impactful than an email. Many agencies see upsell campaign conversion rates 2-3x higher with video.
Outvid is built for scale. Upload a list of 500 or 5,000 brands and the platform generates a unique video for each contact using the data fields you provide. Review a sample set, approve the batch, and distribute via your email tool — all without manual video recording per send.
DTC founders are visual people who built their brands through visual media. A video message immediately establishes you as someone who invests in presentation — which is the exact trait they want in a growth partner or solution vendor. Additionally, video creates an emotional connection that even the best-written cold email cannot replicate.
Reach More DTC Brands and E-commerce Operators With AI Video
E-commerce agencies and SaaS vendors use Outvid to send researched, personalized AI video outreach that wins attention from brand owners and operators. Book a 20-minute walkthrough.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Natalie
Hey Natalie, I looked at Glow Co's Shopify store and noticed you're sitting on 4.8 stars across...
Click to watch your personalized video →