First reply wins. Outvid answers in 90 seconds.

You tell it once, in a short structured brief. When you start a smart campaign you pick a use case and fill a “Tell the AI about this campaign” card — who these leads are and how they reached you, what you can show them, your exact ask, and anything to avoid. That brief is the per-campaign layer of your Context Layer (which also pulls from Team Context, your CRM, connected inbox and calendar, and call notes), and it's combined with live research on each lead. So every video script and email is grounded in the real problem this hand-raiser named — not a generic line about your company. Required fields gate launch, so nothing ships under-briefed.

Industry research consistently shows that the first vendor to respond to an inbound form wins the meeting most of the time, and that response time degrades conversion in roughly an hour-by-hour curve. The window where most pipeline is decided is under 5 minutes — almost no team hits it manually. Outvid is built to close that window with personalized video instead of a generic auto-reply.

Yes. The moment the form submits, the AI runs research — the problem they described, the page they came from, the asset they downloaded, recent company signals — and combines it with your campaign brief to write a 30-second script that references all of it. Your AI clone delivers it in your voice. The result feels like a rep just read the prospect's form and recorded a reply, except no rep was involved.

Only if the video isn't actually personal — which is the trap most “video for inbound” tools fall into. Outvid's edge is that the script is generated from the specific prospect's research plus your campaign brief, not from a fixed template with name-merge. Two leads who filled in the same form get two different videos, because they wrote different problems into it.

Inside the email confirmation reply, on the post-submit thank-you page, or both. The common setup replaces the static “we'll be in touch” confirmation with an embedded personal video plus a one-click meeting link. You can also queue a same-day LinkedIn follow-up if the prospect hasn't booked.

Engagement routes through a branching sequence: each lead moves down a different path based on whether they replied, opened, or went quiet. Watch time triggers a follow-up, a calendar click routes to the assigned AE, and a real reply pauses that lead's automated cadence. The same flow that replied in 90 seconds runs the follow-up loop, so warm inbound never goes cold waiting for a rep to read the inbox.

Yes. The brief is refinable live while the campaign strategy stays locked. If you learn a different angle lands better, edit the brief and new sends pick it up immediately — no rebuild, no re-launch, no losing the leads already in flight.