The demo went well. Then silence.

You tell it, in a short structured brief. When you pick the Demo follow-up use case, Outvid asks what the demo covered, when it happened, the open question it left, and the one next step you want — plus any tone or competitor guardrails. That brief is layered onto your Context Layer (call notes, CRM, team context) and fresh research on each account, then it grounds every video script and email. So the output reflects the real demo and the real ask for this list, not a generic company line.

By default, four personalized video moments per deal: a post-demo recap, a mutual-action-plan share, a pricing follow-up, and an honest breakup. Each is a 30-45 second video in your AI clone's voice, scripted against your campaign brief and the actual call notes, plus a matching personalized email. It all runs as a branching sequence that routes each prospect by how they respond — replied, opened-no-reply, or silent.

Only 'What did the demo cover?' is required — that's the recap line the AI quotes back, so it can't be empty. The open question, the demo timeframe, the next step, and the 'anything else' guardrails are all optional but high-leverage: the more you give, the more on-message every video and email gets. Required fields gate launch so the AI never writes blind.

Outvid pulls transcripts and decision criteria from your call-recorder stack into the Context Layer, plus any notes you paste in. Whichever notetaker your team runs, the demo context routes into Outvid's per-prospect memory. The campaign brief sits on top of that, pointing the call notes at this specific follow-up so the AI references what was actually said.

Yes. The brief is refinable after launch while the campaign strategy stays locked — change the next step or a pricing deadline and the next touches pick it up instantly, with no rebuild and no lost progress in the branching sequence. The first batch of videos per rep is approval-gated, and you can pause, edit, or override any individual send at any time.

That's one of the highest-leverage plays. Pull every deal that slipped, write a brief that names the original open question and the time gap, and let the branching sequence run. The breakup touch acknowledges the silence honestly and opens one new angle. A list like that is usually 30-100 stalled deals per rep, which is well past what an AE can film by hand.

Generic tools ask the rep to record. Outvid clones the rep and writes the script from your campaign brief and the call notes. The personalization isn't a first-name merge — it's the exact open question the prospect raised in the demo, referenced inside a video the rep never had to record.