They raise, hire, switch. Outvid gets there first

Signal-based outreach (or trigger-based selling) is the GTM motion where prospect-side events — a funding round, a key hire, a job change, a tech stack switch — drive when and how you reach out. It replaces calendar-driven cadences with intent-driven ones. Outvid is the delivery layer that turns each signal into a personalized AI clone video before competitors react, with the trigger named right in the opener.

When you build the campaign, you pick a use case and fill a short structured brief — the angle this list should hear, the #1 pain they share, the trigger that put them on the list, and the exact ask. That brief becomes the per-campaign layer of your Context Layer, sitting on top of your Team Context, CRM, and live research on each lead. Every personalized video script and email in the campaign is grounded in it, so the AI opens on your real signal and drives your real CTA instead of a generic company line. The card is titled "Tell the AI about this campaign."

Apollo, Clay, and 6sense are excellent at detecting signals. They don't write the script, generate the personalized video, or deliver it in your voice. Outvid picks up where signal data ends — you tell it the trigger in the brief, it researches each prospect, grounds the video and email in that signal, and ships. The signal becomes a meeting instead of an unactioned row in a spreadsheet.

Six built-in signal types: funding rounds, key executive hires, job changes when your buyer moves companies, tech stack changes, competitor mentions, and content engagement. Whatever the trigger, you describe it in the campaign brief's "the trigger that put them on this list" field — and the AI weaves it into every opener so outreach reads as deliberate, not random.

The loop starts the moment the trigger lands, with nobody in it. Research kicks off, the AI drafts the script grounded in your brief, your On-camera Persona renders the video, and it ships through your connected channel. We do not publish a signal-to-send time, because Outvid is early and has no send corpus to average over. What you can check is that the whole loop runs unattended, so a competitor pulling up LinkedIn by hand is starting from a standstill while yours is already generating.

Yes. The brief is refinable after launch while the campaign strategy stays locked. New wave of raises this week? Sharpen the angle or swap the trigger line and the next prospects pick it up instantly — enrolled prospects keep flowing, no reset required.

Yes. Outvid plugs into HubSpot, Salesforce, Outreach, and Salesloft, and delivers across email, LinkedIn, WhatsApp, and Instagram. Most teams keep their existing sequencer for nurture and use Outvid as the dedicated agent for signal-triggered first touches, where speed and personalization decide who wins the meeting.