Win Shelf Space With On-Camera Outreach
Category buyers and distributors get a researched video, sent inside the review window your brand has to hit.
Built for the modern sales stack
What lands
What a prospect in Food & Beverage opens
The prospect and the opening line come from Food & Beverage.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Tom
Hey Tom, I noticed Lakeside Fresh is expanding your better-for-you snack set and just added a...
Click to watch your personalized video →
The Food & Beverage problem
Challenges in Food & Beverage outreach
Retail Buyers Are Overwhelmed With Vendor Submissions
Restaurant and Food Service Sales Is Relationship-Driven
Category Trends Move Faster Than Sales Cycles
One Recording. Personalized Outreach for Every Buyer and Buyer Type.
Outvid creates an AI clone of your best sales rep that delivers researched, personalized video pitches to retail buyers, restaurant group operators, and food service procurement leads at scale. Each video speaks directly to that buyer's category focus, current vendor mix, and purchasing priorities — giving you the personalization of a relationship-driven approach at the volume your sales targets require.
Category and Channel-Specific Personalization
Reference each buyer's specific category responsibilities, current brand portfolio, and distribution channel in every video. A natural and organic category buyer at Whole Foods needs a completely different pitch than a value channel buyer at Walmart.
AI clone That Builds Buyer Relationships
Record once with your best sales rep and let your avatar extend that relationship-building at scale. Video creates the face-to-face connection that food and beverage buyers require before they'll take a meeting.
Operator and Multi-Unit Outreach at Scale
Reach purchasing directors, executive chefs, and operations VPs at restaurant chains and food service operators simultaneously with video messages tailored to their menu strategy and supplier criteria.
Example hooks
Example video hooks for Food & Beverage
Outvid drafts a fresh opener per prospect from what its research turns up.
Reaching a category buyer at a regional grocery chain
“Hey Tom — I noticed Lakeside Fresh is expanding your better-for-you snack set and just added a new shelf in the natural foods section. I made this quick video because we have three SKUs that are already performing in the top quartile in that category at comparable regional banners — and I think there's a fit here worth 30 minutes of your time.”
Outreach to a VP of Purchasing at a 200-unit restaurant chain
“Hi Claire — saw Golden Fork Restaurants is rolling out a menu refresh for Q3 and you're evaluating your produce supplier relationships as part of that process. I made this short video because our direct-from-farm supply model is specifically designed for chains at your scale — and the food cost impact is significant.”
Re-engaging a food service procurement manager after a trade show
“Hey Roberto — great to meet at NRA Show last month. Rather than sending you another sell sheet that gets buried in a inbox, I made this video because I put together a customized program based specifically on what you told me about your cafeteria operator requirements.”
Setup
How to get started
From recording to live campaign in minutes.
Record One Short Video
Record one short 60-90 second video presenting your food and beverage sales pitch. Outvid builds an AI avatar that captures your rep's product passion and sales credibility.
Import Your Buyer and Account Data
Upload contacts with buyer context: retail banner, category responsibility, channel type, current vendor relationships, and purchasing volume. These power the personalization in every video.
Generate Researched, Personalized Videos for Each Buyer
Outvid renders a researched video per buyer that speaks to their specific category and purchasing priorities. Review a sample before launching the full campaign.
Deploy and Track Meeting Conversions
Send videos through your CRM sequences or directly. Track which categories, channels, and buyer types respond best to refine your messaging and prioritize follow-up.
Where the video actually lands
In email it opens a page built for them. In chat it plays in the thread. Either way it carries the research behind it.
A GIF in the message. Clicking it opens their own page.
The video plays right in the thread.
Arrives as an attachment in the chat.
Lands in their DMs, ready to play.
What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.
Sample prospect data, shown for illustration.
Common questions
Yes — particularly because retail category buyers receive so many undifferentiated submissions. A personalized video from someone who clearly understands the buyer's category strategy and current brand mix immediately sets you apart from the stack of generic sell sheets. Getting a buyer's attention is the hardest part of F&B retail sales, and video is the most effective digital tool for doing it.
Absolutely. Outvid supports multiple script templates, so your retail template focuses on category performance, velocity data, and shelf placement, while your food service template speaks to menu compatibility, portion pricing, and operator support programs. The same AI avatar delivers both, tailored to the channel.
Each retail tier has distinct buying criteria. Outvid lets you create channel-specific templates: your natural and specialty template emphasizes certifications, clean labels, and brand story, your conventional template focuses on velocity and promotional support, and your value channel template leads with cost and volume economics. The personalization goes beyond just the buyer's name.
Yes. Many food and beverage companies use Outvid for international distributor development, leading with market-specific videos that reference the target country's consumer trends and regulatory environment. The platform supports outreach in any language your sales team records, making it effective for global market development.
Food and beverage teams typically see a 3-4x improvement in buyer meeting rates within the first 4-6 weeks of deployment. The biggest lift tends to come from retail category buyer outreach, where the gap between generic and personalized outreach is most extreme. New account wins typically follow within the first 90 days as meetings convert.
Win More Buyer Meetings and Shelf Space With AI Video
Join food and beverage sales teams using Outvid to reach retail buyers and operators with researched, personalized AI video at scale. Start your pilot today.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Tom
Hey Tom, I noticed Lakeside Fresh is expanding your better-for-you snack set and just added a...
Click to watch your personalized video →