Win A&D Programs With On-Camera Outreach
Program offices and primes get a researched video that builds technical credibility before anyone agrees to a meeting.
Built for the modern sales stack
What lands
What a prospect in Aerospace & Defense opens
The prospect and the opening line come from Aerospace & Defense.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Colonel Williams
Hey Colonel Williams, I've been tracking the JADE2 program office since the JROC review and I...
Click to watch your personalized video →
The Aerospace & Defense problem
Challenges in Aerospace & Defense outreach
A&D Procurement Cycles Span Years, Not Quarters
Technical Credibility Must Be Established Before Any Meeting
Relationship Development Is Program-Office Specific
Build A&D Program Relationships at Scale Before the Solicitation.
Outvid creates an AI clone of your most technically credible business development executive that delivers researched, personalized video briefings to program managers, contracting officers, and prime contractor contacts — referencing their specific platform, mission, and acquisition context. Your BD team builds the relationships that win programs long before the formal procurement process begins.
Program-Specific Technical Personalization
Reference each program's mission requirements, platform specifications, acquisition phase, and technology gaps in every video. A&D buyers respond to vendors who demonstrate they understand the specific operational context and program office priorities.
BD Executive AI Avatar With Technical Authority
Record once with your most credible business development or technical sales executive. Your Outvid avatar projects the domain expertise and institutional knowledge that defense buyers require before engaging with a new vendor.
Multi-Level Program Office Outreach
Reach Program Managers, Deputy Program Managers, Contracting Officers, and Systems Engineers simultaneously with coordinated video messages tailored to each stakeholder's role and technical perspective.
Example hooks
Example video hooks for Aerospace & Defense
Outvid drafts a fresh opener per prospect from what its research turns up.
Reaching a Program Manager for a DoD C2 modernization program
“Colonel Williams — I've been tracking the JADE2 program office since the JROC review and I understand you're entering the Technology Maturation and Risk Reduction phase. I made this brief video because we have a specific capability gap that directly addresses the interoperability requirement in the current CONOPS — worth 15 minutes of your time before the RFP release.”
Outreach to a BD director at a prime contractor for a subcontractor pitch
“Hi Jennifer — saw Raytheon was awarded the Phase II SBIR for the next-gen EW system last quarter. I made this video because we have a proven component-level solution that fits your sensor fusion architecture — and I know you're building out your subcontractor team for the follow-on LRIP contract.”
Re-engaging a contracting officer after a capabilities briefing
“Hi Major Chen — thanks for the time at our capabilities briefing last month. Rather than sending another slide deck, I made this video specifically addressing the risk mitigation questions your team raised — it covers the qualification testing data and flight heritage directly.”
Setup
How to get started
From recording to live campaign in minutes.
Record One Short Video
Record one short 60-90 second video with your senior BD or technical sales executive. Outvid builds an AI avatar that projects their domain expertise and security-cleared credibility.
Import Program Office and A&D Buyer Data
Upload contacts with program context: platform or system, acquisition phase, agency and command, contract vehicle, incumbent vendor status, and BD relationship stage.
Generate Program-Specific Researched, Personalized Videos
Outvid renders a researched video per contact incorporating their specific program context and acquisition phase. Review a sample before approving the campaign.
Launch and Track Program Relationship Development
Deploy through your BD CRM or GovWin workflow. Track engagement by program, agency, and acquisition phase to prioritize your BD team's follow-up and resource allocation.
Where the video actually lands
In email it opens a page built for them. In chat it plays in the thread. Either way it carries the research behind it.
A GIF in the message. Clicking it opens their own page.
The video plays right in the thread.
Arrives as an attachment in the chat.
Lands in their DMs, ready to play.
What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.
Sample prospect data, shown for illustration.
Common questions
Yes. Video outreach for business development and pre-solicitation relationship building is a standard and accepted practice in defense sales. Outvid is a commercial BD and sales tool, not a government procurement platform. All outreach should comply with DFARS standards and your company's ethics and compliance policies for government business development.
Outvid is a commercial platform for sales and business development outreach. Video content should be limited to publicly releasable, unclassified information — the same standard that applies to capability briefing slides and white papers. ITAR-controlled technical details should never appear in cold outreach videos. Your compliance team should review all script templates before deployment.
Yes. Many A&D companies use Outvid for multiple BD motions: direct government agency outreach for prime opportunities, teaming partner development with other primes, and subcontractor capability pitch videos to BD leads at large primes. Each use case uses a distinct script template tailored to the relationship context.
For major defense programs, pre-solicitation relationship building ideally starts 18-36 months before an RFP release, which aligns with the Technology Development or TMRR acquisition phases. For smaller IDIQs, task orders, and OTA solicitations, the timeline is shorter — typically 6-12 months. Outvid helps you reach the volume of program contacts required to build those relationships at scale.
Yes. Outvid is effective for international defense business development, including Foreign Military Sales and direct commercial sales. International program contacts receive the same personalized video treatment as domestic program offices. Script templates can be adapted for country-specific defense priorities, procurement processes, and acquisition culture.
Win More A&D Programs With AI-Personalized Video Business Development
Join aerospace and defense sales teams using Outvid to reach program offices and prime contractors with researched, personalized AI video. Start your pilot today.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Colonel Williams
Hey Colonel Williams, I've been tracking the JADE2 program office since the JROC review and I...
Click to watch your personalized video →