Win CMO Attention in a Crowded Category
On-camera outreach marketers do not recognize as marketing, researched against the stack they are already paying for.
Built for the modern sales stack
What lands
What a prospect in Marketing Technology opens
The prospect and the opening line come from Marketing Technology.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Alicia
Hey Alicia, I noticed TechFlow tripled its Google Ads spend last quarter and you're still...
Click to watch your personalized video →
The Marketing Technology problem
Challenges in Marketing Technology outreach
Marketers Ignore Marketing They Recognize as Marketing
The Martech Evaluation Process Is Exhausting
Stack Consolidation Kills New Vendor Opportunities
Sell Martech With Marketing That Actually Works.
Outvid creates an AI clone of your best rep that researches each marketing leader, then delivers researched, personalized video pitches at scale. Each video references the prospect's current stack, recent campaign activity, and growth objectives — making your outreach feel like the work of a marketer, not a sales bot. Show CMOs you understand marketing by doing it better than everyone else in their inbox.
Personalized Video That Demonstrates Your Product's Value
Nothing sells a marketing tool to a CMO like a brilliantly researched, personalized video. Your Outvid avatar delivers messages that reference their brand, recent campaigns, and tech stack — proving your team understands their world.
Martech Stack Signals as Personalization Fuel
Automatically incorporate data about which marketing tools each prospect currently uses — CRM, MAP, CDP, analytics — to position your solution as the precise complement or replacement they need.
Sequence Integration for Full-Funnel Outreach
Drop Outvid video links into your HubSpot, Marketo, or Outreach sequences. Your marketing-led demand gen and sales-led outbound work together with consistent video messaging.
Example hooks
Example video hooks for Marketing Technology
Outvid drafts a fresh opener per prospect from what its research turns up.
Reaching a CMO at a B2B SaaS company scaling paid acquisition
“Hey Alicia — I noticed TechFlow tripled its Google Ads spend last quarter and you're still stitching together attribution across three different tools. I made you this quick video because I've seen that exact setup create blind spots that cost teams 20-30% of their budget. Worth 30 seconds?”
Outreach to a VP of Demand Gen evaluating a new MAP platform
“Hi Carlos — saw Brightmark recently published a job post for a Marketing Automation Manager, which usually means you're either scaling your current platform or about to replace it. Either way, here's why teams at your stage keep choosing us over Pardot and Marketo.”
Re-engaging a marketing leader who attended a webinar but didn't book
“Hey Nina — you joined our ABM strategy webinar last month and I didn't want to just blast you with a follow-up template. So I made this 45-second video walking through the exact playbook that's working for companies your size right now.”
Setup
How to get started
From recording to live campaign in minutes.
Record One Short Video
Record one short 60-90 second video delivering a natural sales pitch. Outvid builds an AI clone that captures your voice tone, cadence, and on-camera presence.
Import Your Martech Stack Data
Import your prospect list with enrichment fields — current tools, company size, ad spend signals, recent content activity. Outvid researches each prospect and its AI writes a unique script from that context.
Generate and Review Researched, Personalized Videos
Outvid renders a researched video per contact, personalizing the script to each marketing leader's specific stack and context. Spot-check a sample before approving the full batch.
Distribute and Optimize
Embed video links in your sequences or send directly. Track engagement metrics by persona, industry segment, and script variant to identify your best-converting messaging.
Where the video actually lands
In email it opens a page built for them. In chat it plays in the thread. Either way it carries the research behind it.
A GIF in the message. Clicking it opens their own page.
The video plays right in the thread.
Arrives as an attachment in the chat.
Lands in their DMs, ready to play.
What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.
Sample prospect data, shown for illustration.
Common questions
The opposite is true when the video demonstrates genuine research into their business. CMOs appreciate relevance above all — a 40-second video that references their recent product launch and current tech stack will consistently outperform a generic personalization token in an email. The key is substance over spectacle.
Outvid integrates with your CRM and accepts CSV uploads that include any enrichment data you've gathered — whether from BuiltWith, G2 buyer intent, Clay, or your own research. Outvid's AI uses this data to write unique, contextually relevant scripts for each prospect.
Yes. You can create separate script templates for CMOs, VPs of Demand Gen, Marketing Ops leads, and Growth Marketers. Each template can use the same AI avatar but tailor the message to that persona's specific responsibilities and KPIs.
Outvid provides video-level analytics including opens, watch time, completion rate, and click-through on your landing page CTA. You can attribute meetings booked and pipeline sourced back to specific video sequences, giving you the same attribution rigor you'd expect from a marketing tool.
Yes. For PLG motions, video works exceptionally well for converting active free users to paid plans or reaching expansion contacts within existing accounts. For sales-led motions, video is most effective in top-of-funnel cold outreach and mid-funnel re-engagement sequences.
Sell More Martech With the Best Marketing in Their Inbox
Join martech sales teams using Outvid to reach CMOs and marketing leaders with researched, personalized AI video at scale. Start your pilot today.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Alicia
Hey Alicia, I noticed TechFlow tripled its Google Ads spend last quarter and you're still...
Click to watch your personalized video →