Story-First Outreach for a Story-First Industry
Journalists and clients get a researched video pitch, in an inbox where every written pitch looks identical.
TL;DR
Outvid for PR & Communications
Built for the modern sales stack
What lands
What a prospect in PR & Communications opens
The prospect and the opening line come from PR & Communications.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Anna
Hey Anna, congrats on the Series C.
Click to watch your personalized video →
The PR & Communications problem
Challenges in PR & Communications outreach
Inboxes Are Saturated With Identical PR Pitches
Journalists Have Pitch Fatigue
Boutique vs Network Differentiation Is Hard
Make the First Touch a Demonstration of Craft
Outvid trains an AI clone of your firm principal or head of new business, then researches every prospect on your target list — corporate communications director, in-house VP, or media contact. Each one receives a researched, personalized video that references their company's current narrative moment and your firm's specific point of view on it.
Narrative-Driven Personalization
PR is story. Outvid's script templates open with a real observation about the prospect's brand narrative — a recent funding announcement, a public misstep, a category shift — followed by your firm's tactical view on how to shape what comes next.
Principal-Voice at Scale
Boutique firms win on access to named principals. Train Outvid on the senior partner who actually wins pitches in person, and let their AI clone deliver that exact voice across every cold touch — without consuming partner time.
Reuse for Journalist Outreach and Executive Visibility Campaigns
Beyond firm BD, use Outvid for executive thought-leadership campaigns, podcast booker outreach, and journalist relationship-building. The same engine that books retainers also lands earned media for clients.
Example hooks
Example video hooks for PR & Communications
Outvid drafts a fresh opener per prospect from what its research turns up.
PR boutique reaching a CMO at a Series C startup post-funding
“Hey Anna — congrats on the Series C. The pattern we see at companies your stage is the press cycle from the raise burns out in three weeks and the news vacuum lasts six months. I recorded a 45-second video on how we mapped a peer's narrative through that vacuum and what we'd recommend for Acme specifically.”
Corporate comms firm reaching a VP Communications at a public company
“Hi Marcus — I noticed your Q3 earnings call had three questions about your AI roadmap and your response was tactical rather than narrative. That gap is a story opportunity — the kind that lifts coverage from product-press to business-press. Quick video on how we'd think about Q4 positioning.”
PR firm reaching a founder for a thought-leadership engagement
“Hey Priya — your last podcast appearance, you said the AI compliance debate is being framed wrong by the trade press. That's exactly the kind of contrarian frame that earns a founder a category-defining op-ed run. Forty seconds on how we'd structure a six-month visibility plan around that thesis.”
Setup
How to get started
From recording to live campaign in minutes.
Pick the Principal Buyers Will Recognize
PR is bought on the strength of named senior partners. Train Outvid on the firm's founder, head of new business, or strongest narrative-strategist — the person whose voice is the firm's calling card. Their AI clone carries that authority into every cold pitch.
Build Narrative-Lens Script Templates
Create scripts by buyer type — startup founder post-funding, public company VP Comms in earnings cycle, enterprise CMO in category-shift mode. Each template opens with a story observation that proves you actually read the prospect's last quarter.
Connect News and Earnings Signal Sources
Pipe in target accounts plus signals from earnings transcripts, funding announcements, press coverage, and executive moves. Outvid's research generates a script per prospect that references the exact narrative moment the firm is in.
Run Sequences That Combine Video, Email, and LinkedIn
Launch a multi-step sequence: principal video on day 1, written narrative POV email on day 4, LinkedIn touch from the BD lead on day 7. Outvid sequences route signals — replies, opens, clicks — to the right next step automatically.
Where the video actually lands
In email it opens a page built for them. In chat it plays in the thread. Either way it carries the research behind it.
A GIF in the message. Clicking it opens their own page.
The video plays right in the thread.
Arrives as an attachment in the chat.
Lands in their DMs, ready to play.
What's customized:Outvid researches every prospect and surfaces the signal that triggered the outreach, right on the page.
Sample prospect data, shown for illustration.
Common questions
The opposite. A templated email reads as transactional; a personalized video from a senior partner referencing the prospect's specific narrative moment reads as serious thought. PR principals who use Outvid report that the video itself becomes the credibility signal — it proves the firm thinks in narratives, not in proposal templates.
Yes, with care. Journalists react well to a personalized video from a named source they recognize when the angle is specific and the ask is light. Generic pitch-blast video would fail just as fast as generic pitch-blast email. Used surgically, a video pitch from a CEO with a specific data point or counter-narrative lands meaningfully better than a press release.
Boutique firms win on access to named principals — and that is exactly what Outvid scales. Your founder or senior partner pitches in their own voice on every cold touch, without burning the hours they would burn recording each video. It is the boutique value proposition delivered with mid-network capacity.
Forty to sixty seconds. Long enough to land a sharp observation about the prospect's narrative moment plus your firm's POV. Short enough that a busy CMO or VP Comms watches it before deciding whether to book the next step. Avoid the temptation to walk through case studies in the video — leave those for the booked call.
Yes — this is a strong adjacent use case. Run an executive visibility campaign for a client's founder or CEO using Outvid to reach podcast bookers, panel curators, and journalist beats. The same engine that wins your retainers wins your clients' earned media calendar.
Win More PR Retainers With Story-First Video Outreach
PR firms and comms agencies use Outvid to book more retainer meetings and earn more media wins for clients. Book a 20-minute walkthrough.
Alex Masson
PromotionsQuick question about your pipeline
Hi there, I came across your company and wanted to see if you're open to a quick 15-minute call about how we help teams...
Your Name
Video MessageMade this video for you, Anna
Hey Anna, congrats on the Series C.
Click to watch your personalized video →